IMC: The New Principles of Advertising and Promotion, 2/e
Tom Duncan,
University of Colorado/Boulder
ISBN: 0072537744 Copyright year: 2005
About the Authors
Tom Duncan is the founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building.
Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.
Professor Duncan has done IMC consulting and workshops for companies such as Sun Microsystems, BBDO, Dentsu, Nestlé, Del Webb Properties, the U.S. Government Services Administration, Porter Novelli, American Marketing Association, Primedia (South Africa), Saudi Telecom Company (Saudi Arabia), Kreab Public Relations (Stockholm), McCann-Erickson.
He is currently a member of IBM's Mobile Computing Marketing Advisory Board. He has done extensive speaking and conducted IMC workshops in Europe, Asia, Africa, and South America, as well as throughout North America. He is also a frequent expert witness in cases dealing with branding and marketing communications.
Professor Duncan has taught marketing communications for over 17 years. During this period he has been an invited lecturer at University of Kansas, University of Utah, BI School of Business (Oslo), Hanken Business School (Helsinki), Rau University (Johannesburg, South Africa), King Saud University (Riyadh, Saudi Arabia), and INFOTEC Mexico's federal program for information technology training, (as a participant in University of California at Berkeley's Worldwide Education Program).
In addition to writing articles for such publications as the Journal of Advertising Research, Marketing Tools, Journal of Advertising, and Advertising Age, and giving numerous academic presentations on IMC, Professor Duncan is coauthor of Driving Brand Value and Creating and Delivering Winning Advertising and Marketing Presentations. He holds a bachelor's and master's degree in advertising from Northwestern University and a Ph.D. from the University of Iowa.
Tom Duncan is committed to building relationships with the instructors using his text. We encourage you to contact him with any questions, suggestions, or other feedback on the book or your course. tduncan@colorado.edu
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2005 McGraw-Hill Higher Education