IMC: The New Principles of Advertising and Promotion Information Center: Supplements


		Table of Contents About the Authors Book Preface What's New Feature Summary Supplements PageOut Mobile Resources


	Student Edition
	Instructor Edition

IMC: The New Principles of Advertising and Promotion, 2/e

Tom Duncan, University of Colorado/Boulder

ISBN: 0072537744
Copyright year: 2005

Supplements

Instructor's Supplements:

Instructor's Resource CD-ROM-0072537787: This CD contains the Instructor's Manual, Test Bank, PowerPoint, and Computerized Test Bank.

The Instructor's Manual has been completely rewritten, combining the author's classroom and industry knowledge with the expertise of other teachers in the field. This Manual not only recaps the chapter but contains numerous additional pieces of information that professors can use to provide additional explanations and ideas in class. The new Instructor's Manual has an array of classroom tools for each chapter: objectives, key points, chapter perspectives, lecture outlines, case discussions, project ideas, video teaching notes, and more
The Test Bank contains a variety of new questions in the standardized multiple choice, true/false, short answer, and essay questions plus new mini-case application sections which are written by the author and unique to this supplement package.
In addition to a new, attractive design, the PowerPoint presentation is also completely restructured with ads and images that can be enlarged within the presentation and extensive speaker's notes to help instructors further enhance their lectures.

Video-0072537760: The video package has been redone, with the additions of segments on UPS, Mini-Cooper, and Monigle, which are tied to the cases and examples in the text.

OLC-0072539224: (www.mhhe.com/duncan05) An Online Learning Center (OLC) is a website that follows the text chapter-by-chapter. OLC content is ancillary and supplementary germane to the textbook, as students read the book, they can go online to take self-grading quizzes, review material, or work through interactive exercises. OLCs can be delivered multiple ways - professors and students can access them directly through the textbook website, through PageOut, or within a course management system (i.e. WebCT, Blackboard, TopClass, or eCollege.) The OLC now features embedded PowerWeb for Advertising. This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! Students can access this premium content with the access code provided with every new copy of the text.

McGraw-Hill's Knowledge Gateway - The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance. For more details, visit http://mhhe.eduprise.com/home.nsf

PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!

You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Student's Supplements:

Not applicable.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.