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Multiple Choice Quiz
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1
Olivia is working with the creative team for an anti-smoking campaign. In the brand message execution stage, the team will have to make decisions about:
A)Message storytelling
B)Tone and style
C)Words
D)Pictures
E)All of the above plus consistency
2
Which of the following is not one of the formulas used in common story formats?
A)New announcement
B)Problem/solution
C)Comparison
D)Demonstration
E)Preaching
3
In print messages the headlines and visuals primarily are designed to:
A)Attract attention
B)Spark interest
C)Stimulate desire
D)Generate action
E)All of the above
4
In print messages body copy, boxes, and supporting visuals are primarily used to:
A)Attract attention
B)Spark interest
C)Stimulate desire
D)Generate action
E)All of the above
5
When considering audio brand messages, a marketing communications manager will assess:
A)Past radio advertisements
B)The company switchboard
C)Voice mail messages
D)Automated audio information systems
E)All of the above
6
In MC message execution, a series of pictures along with dialogue is called a:
A)Thumbnail sketch
B)Rough layout
C)Hyperlink series
D)Storyboard
E)Mechanical diagram
7
Ursula has completed the rough layout for the print ad. Next she will create a:
A)Thumbnail sketch
B)Rough layout
C)Dummy
D)Mechanical
E)Comprehensive layout
8
In the print design process, the final camera-ready artwork is called:
A)The thumbnail sketch
B)A rough layout
C)The comp
D)A dummy
E)The mechanical
9
In online design, the online creative person or web designer works with:
A)The URL
B)The banner
C)Hyperlinks
D)B and C above
E)A and C above
10
One of the strengths of Online marketing communications is the potential for:
A)cutting-edge technology
B)Webmaster control
C)Interactive communication
D)Corporate mission communication
E)All of the above





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