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True or False
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1
Jingles incorporate the power of music in brand messages.
A)True
B)False
2
The first step in the execution of a brand message is to identify the best way to present the message or tell the brand's story.
A)True
B)False
3
Execution strategies that appeal to the heart are called dramas.
A)True
B)False
4
Marketers have found that preaching and pompous message tones do not work well with most audiences.
A)True
B)False
5
One of the problems with using slang in brand messages is finding out what it means.
A)True
B)False
6
Radio provides information and entertainment for audiences who are typically focused on the brand message.
A)True
B)False
7
Tag lines are used to either create a call to action or a reminder cue.
A)True
B)False
8
Audio message execution focuses on radio advertising.
A)True
B)False
9
A video script is easier than an audio script because it contains both audio and video instructions.
A)True
B)False
10
White space is a powerful visual tool.
A)True
B)False
11
In effective print ads the copy occupies the major of the ad's total area.
A)True
B)False
12
The foundation on which all communication is built is corporate culture, mission and core values.
A)TRUE
B)FALSE





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