Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
In the last twenty years a major problem for media planners is:
A)Media fragmentation
B)Proliferation of media choices
C)Media clutter
D)Regulatory oversight
E)Answers A, B, and C
2
Ray is media planner for a major ad agency. When choosing media outlets his major concern is:
A)How much money is allocated to media buys
B)Audience demographics
C)How the medium is labeled
D)What percent of a medium's audience are customers or prospects
E)Audience psychographics and past purchase behavior
3
Tyler is media planner for an ad agency. When considering media choices he attempts to minimize intrusiveness by:
A)Choosing media whose target audience is interested in the product category
B)Use sponsorships
C)Pay for product placement
D)Participate in event marketing
E)All of the above
4
Promotional video networks are:
A)Companies that produce original video advertising
B)Companies that produce original programs for the Internet
C)Companies that distribute programs and commercial messages through video or satellite transmission
D)All of the above
E)None of the above
5
Examples of nontraditional media include:
A)Audiotext
B)Rolling billboards
C)Hot air balloons
D)Toilet doors
E)All of the above
6
One of the advantages of bleed ads is they:
A)Bleed over the page
B)Attract more attention
C)Can be used in multiple media
D)Increase the pass-along rate
E)Facilitate the use of "islands"
7
Which of the following are examples of out-of-home media?
A)Place-based media
B)Theater advertising
C)Outdoor advertising
D)Elevator advertising
E)All of the above
8
A commercial pod is:
A)A commercial break for a TV program
B)A month's worth of commercials
C)Media jargon for the cassette, which has the commercial on it
D)Media jargon for the production room in which a radio spot is recorded
E)None of the above
9
Sales of outdoor advertising are based on:
A)Coop costs
B)Showings
C)Split-run pricing
D)Double-spread volume
E)Dayparts
10
Product placement is:
A)The same as a facing in retail, or the number of products lined next to each other on a shelf
B)When branded products or brand names are visibly featured in a movie or TV program
C)The exact spot where a brand is first shown in a commercial
D)Where the brand is physically placed in a print ad
E)All of the above





To learn more about the book this website supports, please visit its Information Center.
(c)2005 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


DuncanOnline Learning Center

Home > Chapter 11 > Multiple Choice Quiz