| breakeven analysis | A process used to evaluate a plan's costs versus the revenue it generates (also called payout planning).
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| collectibles | Items of which consumers enjoy having two or more.
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| consumables | Products that have a one-time use, such as movie tickets, gasoline, food, and beverages.
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| consumer packaged goods | See packaged goods.
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| contest | A brand-sponsored competition that requires some form of skill and effort.
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| coupon | A certificate with a stated price reduction on a specified item.
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| cross-promotion | The promotion of two or more products together.
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| fast-moving consumer goods (FMCGs) | Heavily promoted products that are usually sold through food and drug stores in small packages and carry a low unit price; in the United States, usually called packaged goods.
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| freestanding insert (FSI) | (1) A supplement that contains ads, most with coupons, for a variety of national brands. (2) A collection of noncompeting brand ads and coupons printed in a newspaper supplement.
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| frequency marketing | See loyalty marketing.
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| game | A sales-promotion tool that has the chance element of a sweepstakes but is conducted over a longer time.
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| loyalty marketing | Using promotions specifically designed for customer retention (also called frequency marketing).
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| payout planning | See break-even analysis.
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| premium | An item offered free or at a bargain price to reward some type of behavior.
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| proprietary packaging | A package design that is patented to prevent any other brand from using it.
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| pull strategy | The use of incentives to motivate end users to purchase a brand and thus pressure retailers to stock that brand.
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| push strategy | The use of incentives to motivate the buying and reselling of products.
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| rebate | A cash refund.
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| sales promotion | (1) A short-term, added-value offer designed to motivate an immediate response. (2) A tangible added value designed to motivate and accelerate a response.
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| sampling | Offering prospects the opportunity to try a product before making a buying decision.
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| specialties | Items given free to customers and other stakeholders to help keep a brand's name top-of-mind.
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| sweepstakes | A form of sales promotion that offers prizes based on a chance drawing of entrants' names.
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| tie-in promotion | The linking of two products in advertising and in-store merchandising promotion, such as promoting movies and their characters in fast-food restaurants.
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