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Multiple Choice Quiz
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1
Which of the following sales promotion methods would probably be most effective for promoting new personal care products?
A)Specialties
B)Games
C)Rebates
D)Sweepstakes
E)Samples
2
To counter competitive offers, marketers often use _____________ as a sales promotion tool.
A)Samples
B)Price reduction
C)Rebates
D)Sweepstakes
E)Specialties
3
To strengthen relationships with current customers marketers should consider which of the following sales promotion tools?
A)Samples
B)Price reductions
C)Rebates
D)Sweepstakes
E)Frequency rewards
4
In considering the range of consumer sales promotion techniques available to the marketer, specialties are:
A)A cash refund on a purchase
B)A short-term direct or indirect lowering of the retail price
C)A certificate with a stated value for a price reduction on a specified item
D)An item offered free or at a bargain price
E)Incentives given free to customers and other stakeholders
5
In considering the range of consumer sales promotion techniques available to the marketer, a coupon is:
A)A cash refund on a purchase
B)A short-term direct or indirect lowering of the retail price
C)A certificate with a stated value for a price reduction on a specified item
D)An item offered free or at a bargain price
E)Incentives given free to customers and other stakeholders
6
Packaging:
A)protects products
B)facilitates transportation of products
C)Attracts consumer attention
D)Communicates brand information
E)All of the above
7
To marketing communication specialists packaging is:
A)A cost to be minimized
B)The last ad seen
C)The responsibility of the manufacturing division
D)A function for the creative design team
E)All of the above
8
Outside the United States, small packages with a low unit price with brand labels are called:
A)Fast-moving consumer goods
B)Proprietary packaging
C)Tie-in promotionals
D)Freestanding packages
E)Premiums
9
In a service business, the firm's package is its:
A)Coupons
B)Environment
C)FSI
D)Collectibles
E)Breakeven analysis
10
Packaging is:
A)One of the best bargains in marketing communications
B)The most difficult part of marketing communications
C)The least cost-effective marketing communication vehicle
D)A proprietary pull strategy
E)All of the above





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