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Essay Quiz
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1
What is channel marketing and who are the common participants in channel marketing?
2
To increase the chances that store-level programs are approved, marketers know the programs should be turn-key. What does this mean?
3
Describe the variety of price reduction trade-promotion tools channel marketers use.
4
In addition to price reductions, what other trade-promotion tools can channel marketers use to gain support for their brands?





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