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Multiple Choice Quiz
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1
Trade promotion is designed to build relationships with:
A)Manufacturers
B)Builders
C)Customers
D)Retailers
E)All of the above
2
The most common distribution channel members are:
A)Wholesalers
B)Bottlers
C)Dealers
D)Retailers
E)All of the above
3
After advertising new product lines in the industry trade magazine and demonstrating the products at various trade shows, the next step to get authorization from retailers will be:
A)Advertising to consumers
B)Creating slotting allowances
C)Making a presentation to retail buyers
D)Constructing POP displays
E)None of the above. What she has done will gain authorization.
4
A new product presentation to a buyer will usually include:
A)A marketing communication plan
B)Special offers
C)Sampling the product
D)Research findings
E)All of the above
5
Promotion managers are increasing trade promotion spending because:
A)Advertising no longer works
B)Coupons are increasingly restricted by law
C)Of growing competition from other brands for shelf space
D)Of preference for trade promotions among consumers
E)Sales representatives are costing more reducing profits of the company
6
Trade promotion objectives usually include:
A)increase distribution
B)Balance demand
C)Control inventory levels
D)Respond to competitive programs
E)All of the above
7
A local plumbing company has just won a free trip to Las Vegas for selling twenty well systems. The well system manufacturer is using a___________ as part of their channel marketing strategy.
A)Sales training
B)Buy-back allowance
C)Cooperative advertising
D)In-store demonstration
E)Dealer contest
8
A company which heavily promotes its products directly to consumers hoping retailers will then agree to carry the product is using a:
A)Push strategy
B)Pull strategy
C)Dealer discount strategy
D)Consumer contest strategy
E)Trade promotion allowance strategy
9
A common trade promotion strategy is:
A)Complementing consumer promotions
B)Countering new competitive introductions
C)Motivating trade support with a mix of allowances
D)All of the above
E)None of the above
10
Co-marketing is designed to:
A)Build traffic
B)Maintain brand consistency
C)Integrate MC efforts
D)Customize MC efforts
E)All of the above





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