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True or False
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1
Background information, maps, drawings, and photos for use by journalists are usually part of a news release.
A)True
B)False
2
In an IMC program, public relations staff must work closely with sales promotion and event sponsorship promoters.
A)True
B)False
3
The difference between a corporation's image and reputation is an image is derived from planned marketing communication while a reputation is the esteem (or lack of it) a company has in the eyes of its stakeholders.
A)True
B)False
4
PSAs are public sales announcements.
A)True
B)False
5
A common brand-publicity program objective is to get the brand mentioned in the mass media as often as possible.
A)True
B)False
6
Marketers call it creating a buzz when consumers begin talking about a product among friends and family.
A)True
B)False
7
Brand publicity is particularly effective if it reaches gatekeepers.
A)True
B)False
8
A buzz is a product of word of mouth.
A)True
B)False
9
Secretive advertising is called guerrilla marketing.
A)True
B)False
10
Brand publicity is particularly useful in launching new products.
A)True
B)False
11
A brand message delivered though publicity that has news appeal or human interest is intrinsically more powerful than through advertising.
A)True
B)False
12
An announcement of something that is new is called a news peg.
A)True
B)False
13
Video news releases are created by the television station to promote a company or a brand.
A)True
B)False





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