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What are some of the key personal factors that affect how people respond to marketing communication messages? |
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| 2 | |
What are the four steps in the AIDA model and how do they affect the goals of MC messages? |
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| 3 | |
How are the three models of brand decision making similar and different? |
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In what types of purchases is risk an important factor in decision making. What types of risk motivate customers to carefully evaluate brands? |
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Describe the two dimensions of attitudes and the choices marketers have to address attitudes. |
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