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True or False
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1
A group whose values are based on common traditions and distinctive history is a society.
A)True
B)False
2
Social class is a ranking based on family history, occupation, education, or income.
A)True
B)False
3
An opinion is a thought or idea based on knowledge.
A)True
B)False
4
A market maven is an opinion leader.
A)True
B)False
5
Marketing messages for low-involvement products are designed to assure quality.
A)True
B)False
6
Uneasiness resulting from conflicting beliefs or behaviors is called cognitive dissonance.
A)True
B)False
7
Conditioned learning theory is also called stimulus-response theory.
A)True
B)False





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