| behavioral segmenting | Segmenting a market on the basis of product usage or other product-related behavior.
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| benefit segmenting | Segmenting a market according to the benefits customers seek as the result of using a product.
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| cohort | A group of individuals from the same generation.
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| cross-selling | Using the sale of one product to promote the sale of related products.
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| demographics | Definable statistical measures, such as age, gender, and ethnicity.
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| frequency | A measure of how often, within a given period, a customer purchased a specific brand.
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| geodemographic segmenting | Segmenting that combines geographic and demographic data to identify residents of a particular area with certain demographic traits.
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| life stages | The different periods in the life of an individual or family.
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| lifestyle | The way people choose to spend their money, time, and energy.
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| mass customization of products | A manufacturing process that is programmed to choose ingredients/parts to produce custom-designed goods.
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| monetary | A measure of the amount a customer spent with a company over a given period.
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| one-to-one marketing | Customizing products and marketing communication according to individual needs.
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| permission marketing | A method of segmenting that persuades prospects to volunteer their attention to brand messages.
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| psychographics | Measures that classify customers in terms of their attitudes, interests, and opinions as well as their lifestyle activities.
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| recency | A measure of how long ago a customer purchased from a specific company.
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| segmenting | Grouping customers or prospects according to common characteristics, needs, wants, or desires.
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| self-selection ("raise your hand") | A method of segmenting prospects by motivating potential customers to respond in some way and therefore identify themselves as being interested in the brand.
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| targeting | Analyzing, evaluating, and prioritizing the market segments deemed most profitable to
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| up-selling | Encouraging customers to buy a more expensive product than they had in mind.
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