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True or False
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1
Loren is looking at the results of a segmentation analysis of current customers. He chooses to focus his MC strategy on the largest segment knowing it will be the most profitable.
A)True
B)False
2
The smallest niche market is a one-to-one market.
A)True
B)False
3
In marketing, RFM stands for recency, frequency, and monetary value of customers.
A)True
B)False
4
Before a flight takes off, gate attendants at an airport will announce the availability of first class seats. This is an example of up-selling.
A)True
B)False
5
A cohort is a group of individuals from the same generation.
A)True
B)False
6
Believers, Achievers, and Strugglers are examples of lifestyle segmentation.
A)True
B)False
7
Early adopters are the first consumers to use a new product.
A)True
B)False





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