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True or False
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1
Companies rarely have to weigh sending MC messages to people they know about and those consumers' privacy concerns.
A)True
B)False
2
One benefit of databases is it can show how customers respond to marketing communications.
A)True
B)False
3
Many bankrupt companies have found competing firms offer to buy their database.
A)True
B)False
4
Databases in part replaced the memories of senior employees.
A)True
B)False
5
Databases are the institutional memory of an organization.
A)True
B)False
6
MC programs deliver brand messages but can also build customer relationships.
A)True
B)False
7
A company's customer database is a strong competitive tool because no competitor knows what a company knows about its own customers.
A)True
B)False
8
In organizing a database it is critical that the data be accessible and available for analysis.
A)True
B)False
9
Databases are the primary tool used in managing customer relationships.
A)True
B)False





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