(See related pages)
After studying this chapter, you will be able to:
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| 1. Explain the importance of The Saturday Evening Post in the development of the mass media in the United States. |
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| 2. Using examples, show how magazines have given voice to different groups of people. |
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| 3. Explain the significance of Henry Luce and Time magazine. |
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| 4. Describe at least three contributions that Sarah Josepha Hale made to the magazine business. |
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| 5. Define consumer and trade magazines and describe the key characteristics of each. |
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| 6. Describe at least three major trends in 21st-century magazine publishing. |
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| 7. Give at least three characteristics of successful magazine covers. |
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| 8. Define advertorial content and explain why it is controversial. |