 |
1 | |
What was the first real magazine in England? |
| | A) | Gentleman's Magazine |
| | B) | The General Magazine |
| | C) | The Review |
| | D) | American Magazine |
|
|
2 | |
The word magazine originally meant |
| | A) | a periodical published at regular intervals |
| | B) | a place where goods or supplies are stored. |
| | C) | a newspaper. |
| | D) | a collection of articles about a variety of objects. |
|
|
3 | |
When the Saturday Evening Post began in 1821, it was different than other publications that had gone before it, in that it |
| | A) | was illustrated. |
| | B) | featured well known writers of the time. |
| | C) | was a truly national medium. |
| | D) | appealed to a general audience. |
|
|
4 | |
The coming of _____________forced magazines to focus on narrower and more specific audiences. |
| | A) | radio |
| | B) | film |
| | C) | television |
| | D) | the Internet |
|
|
5 | |
The __________________ is an image that presents pictures as a series of dots. |
| | A) | lithograph |
| | B) | engraving |
| | C) | photograph |
| | D) | halftone |
|
|
6 | |
_____________is often credited with inventing photojournalism in the mid-19th century. |
| | A) | Annie Liebovitz |
| | B) | Matthew Brady |
| | C) | Thomas C. Roche |
| | D) | Andrew Bradford |
|
|
7 | |
During the Civil War, the number and circulation of magazines grew rapidly due to the several factors, including |
| | A) | the public's desire for more in depth news coverage. |
| | B) | more leisure time among working people. |
| | C) | the growth of the public school system. |
| | D) | a growing interest in more people to write professionally. |
|
|
8 | |
The Postal Act of 1879 |
| | A) | allowed magazines to be mailed free of charge. |
| | B) | prohibited mass mailing of periodicals. |
| | C) | allowed magazines to be mailed nationally at low cost. |
| | D) | controlled the content of periodicals that traveled throughout the U.S. mail system. |
|
|
9 | |
The most visible and profitable segment of the magazine industry tends to be |
| | A) | literary magazines. |
| | B) | consumer magazines. |
| | C) | trade magazines. |
| | D) | news stand publications. |
|
|
10 | |
________________is one of the few magazines that still publish poetry and short fiction. |
| | A) | The Nation |
| | B) | The New Republic |
| | C) | The National Review |
| | D) | the Atlantic Monthly |
|
|
11 | |
The term muckraking was coined by President Theodore Roosevelt to describe ___________________. |
| | A) | overly competitive publishers. |
| | B) | magazines that proposed social and political reforms that he opposed. |
| | C) | progressive investigative journalists. |
| | D) | reporters who dug to find positive perspectives on bad situations. |
|
|
12 | |
Time Magazine was founded by Henry Luce in 1923 and retains the same style it began with to this day. According to the text, part of this style is that it |
| | A) | takes pains to be seen as impartial in its perspective on issues. |
| | B) | indicates which side of an issue it believes is the right one. |
| | C) | is committed to showing news to Americans through pictures. |
| | D) | keeps readers up to date with news issues on a monthly basis. |
|
|
13 | |
Sara Josepha Hale began publishing ________________, a women's magazine in 1830. |
| | A) | The Crisis |
| | B) | Godey's Lady's book |
| | C) | Good Housekeeping |
| | D) | Ladies Home Journal |
|
|
14 | |
Hale showed her perspective on women's lives in her magazine, which was that |
| | A) | women should focus on learning as much as possible, to make them better wives and mothers. |
| | B) | it was too difficult for a woman to have a happy life. |
| | C) | it was more important for women to write than for men. |
| | D) | women needed to receive an education for their own sakes. |
|
|
15 | |
The term Seven Sisters referred to |
| | A) | female publishers. |
| | B) | woman's service magazines. |
| | C) | prominent women writers. |
| | D) | American cities. |
|
|
16 | |
Vogue, like many FBL magazines, focuses mainly on |
| | A) | fashion. |
| | B) | people and ideas. |
| | C) | lifestyle. |
| | D) | political editorials. |
|
|
17 | |
The most recent trend in men's magazines are those that |
| | A) | future men's hobbies. |
| | B) | resemble women's magazines but are intended for men. |
| | C) | aim to appeal equally to women. |
| | D) | feature provocative photos of women. |
|
|
18 | |
An example of a men's service magazine is |
| | A) | Maxim |
| | B) | Esquire |
| | C) | Men's Health |
| | D) | Playboy |
|
|
19 | |
An advertorial is __________________________. |
| | A) | an editorial speaking out against too much advertising. |
| | B) | an ad about the editorial content of a magazine. |
| | C) | an ad that adheres to certain moral concepts. |
| | D) | advertising designed to look like editorial content. |
|
|
20 | |
At its inception, Mode magazine said it would target ___________________, but critics later said it had strayed form that goal. |
| | A) | middle aged women |
| | B) | average sized women |
| | C) | pre-teens |
| | D) | older men |
|