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1 | |
The first person to design a working television transmitter was |
| | A) | David Sarnoff |
| | B) | Philo T. Farnsworth |
| | C) | Vladimir Zworkin |
| | D) | Thomas Edison |
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2 | |
The first significant TV broadcasts using all electronic systems began in |
| | A) | 1939 |
| | B) | 1942 |
| | C) | 1948 |
| | D) | 1952 |
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3 | |
________________, the host of Texaco Star Theater, came to be known as Mr. Television. |
| | A) | Ed Sullivan |
| | B) | Milton Berle |
| | C) | Edward R. Murrow |
| | D) | Elvis Presley |
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4 | |
In the early days of TV, people in remote or mountain areas, who could not get a good TV signal, were able to get television through |
| | A) | network broadcast. |
| | B) | satellite dish. |
| | C) | community antenna television. |
| | D) | pay-per-view channels |
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5 | |
The term standard digital television refers to |
| | A) | a standard for digital broadcasting that allows six channels to fit in the frequency space occupied by one analog signal. |
| | B) | a standard for high quality digital broadcasting that features a high resolution picture, wide screen format, and enhanced sound. |
| | C) | a digital TV broadcast that gives a highly improved signal compared to traditional analog ones. |
| | D) | a set-top box that converts digital signals into analog signals that all sets can play. |
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6 | |
The main problem with getting HDTV past the experimental stage is that |
| | A) | there have been too many technical problems to go forward with HDTV. |
| | B) | network chiefs don't want to spend millions on HDTV broadcast equipment when only a few viewers have HDTV sets and decoders. |
| | C) | consumers don't want to spend thousands of dollars on HDTV sets and decoders when there are only a few HDTV shows. |
| | D) | both B and C |
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7 | |
The issue of content management has to do with |
| | A) | the movie industry controlling the content and subject matter of films. |
| | B) | the movie industry's desire that their films be broadcast on TV at the highest quality possible. |
| | C) | the movie industry's attempt to have copy protection on movies that are broadcast. |
| | D) | the movement on the part of the consumer to have good content in all TV broadcasts. |
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8 | |
According to the text, non-commercial broadcasting in the US was originally conceived as a way of delivering |
| | A) | public service programs. |
| | B) | educational programming. |
| | C) | children's entertainment. |
| | D) | government messages. |
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9 | |
When it started in the 1980s, Fox was able to attract independent stations because it offered them |
| | A) | new cable channels. |
| | B) | less expensive programming than the Big Three networks. |
| | C) | free first run programming. |
| | D) | a wider variety of programs than the Big Three Networks did. |
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10 | |
A PeopleMeter is a device used by the Nielsen Media Research company, which records |
| | A) | which TV commercials people like the most. |
| | B) | specifically the programs people watch during sweeps. |
| | C) | who is watching programs at specific times. |
| | D) | the names of the people in households that volunteers to participate in Nielsen ratings. |
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11 | |
According to the text, the first television news coverage was |
| | A) | The 1940 Republican convention. |
| | B) | The 15 minute CBS-TV News broadcast in 1948. |
| | C) | See it Now, hosted by WWII news correspondent Edward R. Murrow. |
| | D) | the half hour nightly news with Walter Cronkite on CBS. |
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12 | |
In 1980 _____________ signed on to cover news 24 hours a day, promising they would not sign off until the end of the world. |
| | A) | Nightline |
| | B) | CNN |
| | C) | Fox News |
| | D) | MSNBC |
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13 | |
________________ is currently the fifth largest TV network. |
| | A) | the WB |
| | B) | Pax |
| | C) | Telemundo |
| | D) | Univision |
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14 | |
The term public access channel means |
| | A) | cable channels that can be viewed by all cable customers across the country. |
| | B) | channels that give the public exclusive access to all the local news. |
| | C) | local cable TV channels that air public affairs programming and other locally produced shows. |
| | D) | programming produced by local media professionals, to help their communities. |
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15 | |
Digital recorders offer consumers the new option of |
| | A) | ordering movies or other programs at any time, over fiber-optic lines. |
| | B) | recording programs to save and view at a later time. |
| | C) | getting new pay-per-view programs at 15 minute intervals. |
| | D) | pausing and restarting a "live" TV show, as they would a pre-recorded one. |
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16 | |
In Tube of Plenty, Erik Barnouw argues that TV had a revolutionary impact on society because |
| | A) | it was so appealing to all people. |
| | B) | it replaced family, teachers, and clergy as the transmitter of values to children. |
| | C) | it took more mental skill on the part of the viewer to watch TV than to read. |
| | D) | it gave no real messages to young people. |
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17 | |
Uses and gratifications studies seek to find |
| | A) | new ways to use TV that have not been tried. |
| | B) | how TV can be made a more gratifying experience. |
| | C) | what uses people make of TV viewing and what benefits that gain from it. |
| | D) | how TV acts upon or does things to viewers. |
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18 | |
A V-chip is a device that |
| | A) | allows a station to eliminate certain programs coming form the network. |
| | B) | allows parents to read a review of a program before its shown to make sure it is appropriate for children. |
| | C) | allows parent to block certain shows form the TV sets. |
| | D) | prints a written warning on a TV screen before a program with adult content. |
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19 | |
George Gerbner, a television researcher puts forth the theory of the mean world syndrome, which says that |
| | A) | young viewers are influenced by the violence they see on TV, to create a more violent world. |
| | B) | people have become numb to violence in the world, because of the prevalence of TV violence. |
| | C) | heavy TV viewing cultivates a perception that the world is more dangerous than it actually is. |
| | D) | TV promotes the idea that families are more violent than they really are. |
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20 | |
Video-on-demand refers to |
| | A) | TV channels that allow consumers to order programs over fiber-optic lines. |
| | B) | a service that delivers videotapes to consumers for a monthly fee. |
| | C) | a way to change the content of programs while viewing them. |
| | D) | the ability to order network programming without commercials. |
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