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Multiple Choice
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1

Which of the following best illustrates the memory process called encoding?
A)Entering information into a computer by typing letters on a keyboard.
B)Searching for a file on your C-drive.
C)Printing six copies of a paper with your printer.
D)Moving information from a floppy disk to your C-drive.
2

In the stage theory of memory, all information enters the memory system through
A)working memory.
B)short-term memory.
C)sensory memory.
D)long-term memory.
3

In ____________ memory visual information can be retained for only less than a second.
A)working
B)short-term
C)sensory
D)long-term
4

If you hear a telephone number and do not continue to actively rehearse it, you will probably forget it within
A)a few seconds.
B)15 - 30 seconds
C)2 to 4 minutes.
D)an hour.
5

In short-term memory, we seem to have a preference for transforming information into
A)semantic encode.
B)visual codes.
C)acoustic codes.
D)declarative codes.
6

What is the best way to increase the amount of information you can store in short-term memory?
A)Repeat the material over and over again.
B)Visualize the spelling of each word.
C)Organize the material into chunks.
D)Use serial processing.
7

Of the following, which is not characteristic of short-term memory?
A)Information is often stored in acoustic codes.
B)It is difficult to search its contents.
C)It has a storage capacity limited to 5 - 9 units of information.
D)Unrehearsed information will fade within 15-30 seconds.
8

Before permanent storage, information in long-term memory is held temporarily in the
A)hippocampus.
B)frontal lobes.
C)language areas of the cerebral cortex.
D)perception areas of the cerebral cortex.
9

You accurately remember the first time you rode a bike without your father holding it up. This is an example of
A)procedural memory.
B)episodic memory.
C)semantic memory
D)declarative memory.
10

Which of the following is an example of a semantic memory?
A)knowing what a piano is
B)remembering how to play the music you played at your ninth grade piano recital
C)remembering how your piano teacher would scold you for not practicing
D)accurately reading the notes on a printed page of music
11

When studying subjects in school, the best strategy for improving your ability to retrieve the information from memory is to
A)read the information over and over again.
B)take good notes and highlight the important concepts.
C)recite the information out loud.
D)relate each concept to some personal experience in your life.
12

Decay theory applies only to
A)sensory memory.
B)short-term and long-term memory.
C)sensory and short-term memory.
D)long-term memory.
13

Which theory states that personal assumptions and expectations can distort long-term memories when those memories are recalled?
A)decay theory
B)interference theory
C)reconstruction theory
D)motivated forgetting
14

A ____________________ memory is a memory that is rich in details.
A)flashbulb
B)reconstructed
C)proactive
D)semantic
15

Which piece of evidence supports Hebb's theory of synaptic facilitation?
A)When rats are raised in an enriched environment, they show increased brain volume.
B)The loss of neurons in an aging brain leads to memory deficits.
C)Lesions in the hippocampus destroy long-term memory consolidation.
D)After classical conditioning, neurotransmitters increase in the synapse between neurons.





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