After studying this chapter, you should be able to:
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| 1. Explain the importance of choosing words that are appropriate for the audience and the occasion. |
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| 2. Define two types of doublespeak (euphemisms and inflated language). |
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| 3. Describe the two significant differences between oral and written language. |
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| 4. Explain the value of using correct grammar. |
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| 5. Explain the importance of using words that are clear, accurate, and vivid. |