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Multiple Choice
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1

The persuasiveness of a message (i.e., its power to change attitudes) depends on a number of factors, including:
A)message source.
B)characteristics of the message.
C)characteristics of the target.
D)all of the above
2

People who are highly ____________ are likely to prefer central route processing of information.
A)emotional
B)decisive
C)cognitive
D)gender-typed
3

Cognitive dissonance occurs when a person holds two contradictory attitudes or thoughts. Leon Festinger's theory predicts that a person who experiences cognitive dissonance will
A)change one of the contradictory attitudes.
B)agree to disagree.
C)ignore the dissonance.
D)take no action.
4

People pay particular attention to certain unusually important traits--known as central traits--to help them form an overall impression of others. The strong influence of these central traits may account for
A)cognitive dissonance.
B)stereotyping.
C)liking.
D)none of the above.
5

Whether we choose a situational or dispositional attribution in judging the behavior of others is influenced by cultural variables such as
A)norms and values.
B)language.
C)child rearing.
D)all of the above.





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