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Rethink Answers
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1

Suppose you were assigned to develop a full advertising campaign for a product, including television, radio, and print ads. How might theories of persuasion guide your strategy to suit the different media?
2

Joan first experiences cognitive dissonance; her thoughts and attitudes were contradictory about Annette. Finally, with friends of Joan's treating Annette well, she was able to add positive cognitions, which enabled her to change her impression of Annette.





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