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Customer Service in a Diverse World


After completing this chapter, you will be able to:
  • Recognize that differences are not bad.
  • Develop a sensitivity to the fact that we are all unique.
  • Understand the need to treat customers as individuals.
  • Determine actions for dealing with various types of people.
  • Identify a variety of factors that make people diverse and that help better serve them.
  • Comply with legal requirements in assisting customers with disabilities.
  • Serve all customer groups effectively.









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