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Attitudes and Social Cognition


Persuasion: Changing Attitudes

  • The Link Between Attitudes and Behavior

    • Social Cognition: Understanding Others

  • Understanding What Others Are Like
  • Impression Formation
  • Attribution Processes: Understanding the Causes of Behavior
  • Biases in Attribution: To Err Is Human

    • Key concepts for Module 43:



    Define social psychology and attitudes.

    Explain how attitudes are changed through persuasion, and describe how attitudes and behavior influence one another.

    Describe the main principles of social cognition, including schemas, impression formation, attribution, and biases.





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