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Interviewing: Principles and Practices, 11/e

Charles J. Stewart, Purdue University--West Lafayette
William B. Cash, National Louis University--Evanston

The Survey Interview

Mixed Quiz


1	When a journalist conducts a survey for his/her research it is called journalism.



2	A survey determines trends in feeling, thought, or knowledge over time.



3	The format of interview guide contains all primary and secondary questions and answer options.



4	When you get an “I don’t know,” or “undecided” answer but want to force the respondent to choose an answer, you would use the strategy.



5	scales ask you to rank the options.



6	The shuffle strategy varies the order of questions and answers to avoid order bias.

		A)	True
		B)	False

7	The repeat strategy enables the interviewer to determine the interviewee’s knowledge of a topic.

		A)	True
		B)	False

8	Secondary questions are not used in survey interviews.

		A)	True
		B)	False

9	It is important to adapt questions in a survey to each individual.

		A)	True
		B)	False

10	Evaluative interval scales are also called Likert scales.

		A)	True
		B)	False

11	This is an example of which kind of question scale?

		A)	numerical interval
		B)	frequency interval
		C)	nominal
		D)	ordinal

12	Asking the same question, in a slightly different way, more than once in a survey is known as what strategy?

		A)	chain
		B)	shuffle
		C)	repeat
		D)	filter

13	Which of the following is the most inaccurate of the selection methods for survey research?

		A)	sample point
		B)	stratified random sample
		C)	self-selection
		D)	skip interval

14	The Bogardus Social Distance Scale determines which of the following?

		A)	how people feel about social relationships
		B)	how people rank order a group of items
		C)	asks the respondent to select a range of answers and then describe them
		D)	all of the above

15	Which of the following describes all persons who are able and qualified to respond to a survey?

		A)	snowball sample
		B)	population
		C)	stratified sample
		D)	convenience sample

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