Marketing involves people—customers, middlemen, and producers. Much of the business activity of these people is quantified in some manner. Consequently, knowledge of certain concepts in economics, accounting, and finance is essential for decision making in many areas of marketing. With that in mind, this appendix presents an overview—or, for many of you, a review—of (1) price elasticity of demand, (2) the operating statement, (3) markups, and (4) analytical ratios.

Marketing Math (133.0K)