 | Learning Objectives
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This chapter introduces you to the professional and rewarding career of selling. After studying this chapter, you should be able to:
- Define and explain the term selling.
- Explain why everyone sells, even you.
- Explain the relationship between the definition of personal selling and the Golden Rule of Personal Selling.
- Discuss the reasons people might choose a sales career.
- Enumerate some of the various types of sales jobs.
- Describe the job activities of salespeople.
- Define the characteristics that salespeople believe are needed for success in building relationships with customers.
- List and explain the 10 steps in the sales process.
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