HelpFeedback
FutrellABCs9e
Information Center
Sample Chapter
Table of Contents
About the Author
Book Preface
Feature Summary
Revision Changes
Supplements
PageOut


Student Edition
Instructor Edition
ABC's of Relationship Selling through Service, 9/e

Charles M. Futrell, Texas A&M University

ISBN: 007310132x
Copyright year: 2007

Save 50% by purchasing an eBook!

ABC's of Relationship Selling, 9/e by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.



To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.