 | Learning Objectives
(See related pages)
Upon completion of Chapter Twenty-three, the student should be able to:
Articulate the limited effects model and its relationship to Uses and Gratifications theory.
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| | | Identify, explain, and exemplify the evolution of Uses and Gratifications theory.
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| | | Present the various needs gratified by the media and examples of each.
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| | | Define the media consumer.
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| | | State how new media has been examined using a Uses and Gratifications theoretical framework.
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