Read each question carefully and select the best answer.

1			The notion that average people are victims of the powerful forces of the media depicts:
			A)	Mass Medium Theory
			B)	Mass Society Theory
			C)	Societal Thinking Theory
			D)	Social Effects Theory
2			If smart people and more secure people are better able to defend themselves against unwanted media influence, they are following the:
			A)	independent means perspective
			B)	individual differences perspective
			C)	independent personality perspective
			D)	individual development perspective
3			Researchers in Uses and Gratifications Theory ask the question:
			A)	Why is the media reacting to the public?
			B)	What do consumers do with the media?
			C)	What consequences do the media have on the public?
			D)	What types of media affect people?
4			The earlier and pioneering work of the Uses and Gratifications Theory examined:
			A)	storytelling
			B)	radio and newspapers
			C)	family histories
			D)	television
5			The relationship we have with people we only know through the media is called:
			A)	parasocial interaction
			B)	mediated relational development
			C)	tele-relationships
			D)	televised interactions
6			Among the needs gratified by the media, the need to acquire information, knowledge, and comprehension is called a:
			A)	cognitive need
			B)	affective need
			C)	social integrative need
			D)	tension release need
7			Among the needs gratified by the media, enhancing credibility, confidence, and status is called a:
			A)	cognitive need
			B)	personal integrative need
			C)	social integrative need
			D)	tension release need
8			Which of the following is NOT one of the ways of classifying audience needs and gratifications?
			A)	diversion
			B)	personal relationships
			C)	personal identity
			D)	observation
9			Audience members' use of media reflecting their existing interests is also called:
			A)	imperviousness to influence
			B)	activity
			C)	selectivity
			D)	acclimation
10			The "fraction of selection" looks at the expectation of _______ and ______required.
			A)	success; effort
			B)	punishment; resources
			C)	reward; resources
			D)	reward, effort