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Learning Objectives
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Upon completion of Chapter Four, the student should be able to:
Explain the traditional model of scientific research.
Recognize the differences between inductive and deductive logic.
Construct a testable hypothesis.
Understand the differences among and the benefits of quantitative, qualitative, and triangulation methodology.
Develop a study to investigate a particular communication phenomenon.
Explain the positivistic/empirical, interpretive/Hermeneutic, and critical approaches to communication theory.







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