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Objectives
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After reading this chapter, you should be able to:
1.
Explain communication needs and relate them to your life.
2.
Define strategic flexibility (SF) and explain where its power lies.
3.
Define communication and explain it as a process.
4.
Describe the types of communication.
5.
Define and explain the importance of intercultural communication.
6.
Discuss the principles of ethical communication and the foundation out of which ethical conduct is most likely to grow.
7.
Discuss the ways you can improve your own communication skills.
8.
Explain how Internet communication relates to the model of communication and the four characteristics that make it unique from normal face-to-face communication.







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