Site MapHelpFeedbackBuilding a Customer-centric Organization—Customer Relationship Management
Building a Customer-centric Organization—Customer Relationship Management


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11.1

Compare operational and analytical customer relationship management.

11.2

Identify the primary forces driving the explosive growth of customer relationship management.

11.3

Define the relationship between decision making and analytical customer relationship management.

11.4

Summarize the best practices for implementing a successful customer relationship management system.









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