Site MapHelpFeedbackMajor Business Initiatives: Gaining Competitive Advantage with IT
Major Business Initiatives: Gaining Competitive Advantage with IT


LO 02-01Define supply chain management (SCM) systems and describe their strategic and competitive opportunities.
LO 02-02Define customer relationship management (CRM) systems and describe their strategic and competitive opportunities.
LO 02-03Explain the significance of enterprise resource planning (ERP) software as the integration of functional software systems.
LO 02-04Define social media and describe a few of its many dimensions that make it important in the business world.










Management Information SystemsOnline Learning Center

Home > Chapter 2