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| LO 05-01 | Define and describe the nine major e-commerce business models. |
| LO 05-02 | Identify the differences and similarities among customers and their perceived value of products and services in the B2B and B2C e-commerce business models. |
| LO 05-03 | Compare and contrast the development of a marketing mix for customers in the B2B and B2C e-commerce business models. |
| LO 05-04 | Summarize the various ways of moving money in the world of e-commerce and related issues. |
| LO 05-05 | Discuss some major trends that are impacting both the e-commerce business world and society in general. |
