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| 1 | |
_____ is a formal business plan that outlines key business issues such as customer targets, marketing strategies, operations strategies, and projected targets for income statement and balance sheet items. |
| | A) | Path-to-profitability |
| | B) | Business intelligence |
| | C) | Decision support system |
| | D) | Model management component |
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| 2 | |
Convenience merchandise is similar to commoditylike merchandise in that convenience merchandise: |
| | A) | is the same to customers regardless of where they purchase it. |
| | B) | is typically higher priced. |
| | C) | requires customization. |
| | D) | is valued by customers based on warranty, service, and other after-sales features. |
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| 3 | |
In the B2B model, direct materials differ from MRO materials in that direct materials: |
| | A) | are purchased from a wholesaler. |
| | B) | cannot be placed on the shelf for sale in a retail environment. |
| | C) | include materials necessary for repair and maintenance. |
| | D) | relate to the company's primary business activities. |
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| 4 | |
Which of the following refers to the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left? |
| | A) | Demand aggregation |
| | B) | Shopper marketing |
| | C) | Reverse auction |
| | D) | Mass customization |
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| 5 | |
A _____ e-marketplace is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials commerce. |
| | A) | horizontal |
| | B) | reverse auction |
| | C) | convenience |
| | D) | commoditylike |
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| 6 | |
A(n) _____ refers to the small web page that opens automatically with an advertisement when you visit some web sites. |
| | A) | adware |
| | B) | adstock |
| | C) | affiliate ad |
| | D) | pop-up ad |
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| 7 | |
Which of the following refers to the direct computer-to-computer transfer of transaction information contained in standard business documents, such as invoices and purchase orders, in a standard format? |
| | A) | Financial cybermediation |
| | B) | Electronic data interchange |
| | C) | B2C model |
| | D) | E-marketplace |
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| 8 | |
Which of the following types of technology scrambles the contents of files sent via the Internet? |
| | A) | Financial EDI |
| | B) | Cryptogram |
| | C) | Encryption |
| | D) | Holographic device |
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| 9 | |
What type of Web technology creates a secure and private connection between two computers? |
| | A) | Secure socket layers |
| | B) | Encryption |
| | C) | Internet-locked connections |
| | D) | Value-added network |
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| 10 | |
Businesses can provide enabling technologies that allow people, instead of designated paid employees, to create, modify, and oversee the development of a product or service they are using. This is known as _____. |
| | A) | decentralization |
| | B) | crowdsourcing |
| | C) | vertical integration |
| | D) | horizontal integration |
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