• Baltzan; M: Information Systems is a vibrant, magazine-style text designed to engage your students from the start! Baltzan's approach to M: Information Systems is to discuss key business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that it is the business initiatives which drive technology choices within a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts and applies them using a hands-on approach to reinforce the concepts. The text is designed to develop students’ understanding of how information technology can be a point of strength in an organization. Filled with fascinating, sometimes hard-to-believe real world examples, this text will keep your students actively engaged. A derivative of the Baltzan; Business Driven Technology version, this M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.
2015