| LO1.1 | Describe the information age and the differences among data, information, business intelligence, and knowledge. |
| LO1.2 | Identify the different departments in a company and why they must work together to achieve success. |
| LO1.3 | Explain systems thinking and how management information systems enable business communications. |
| LO1.4 | Explain why competitive advantages are temporary. |
| LO1.5 | Describe Porter's Five Forces Model and explain each of the five forces. |
| LO1.6 | Compare Porter's three generic strategies. |
| LO1.7 | Demonstrate how a company can add value by using Porter's value chain analysis. |
