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Services Marketing: Integrating Customer Focus Across the Firm, 5/e

Valarie A. Zeithaml, University of North Carolina-Chapel Hill
Mary Jo Bitner, Arizona State University-Tempe
Dwayne D. Gremler, Bowling Green State University-Bowling Green

ISBN: 0073380938
Copyright year: 2009

PageOut



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Proven. Reliable. Class-tested. Over 60,000 professors have chosen PageOut to create course Websites. And for good reason: PageOut offers powerful features, yet is incredibly easy to use.

Now you can be the first to use an even better version of PageOut.

Through class-testing and customer feedback, we have made key improvements to the grade book, as well as the quizzing and discussion areas. Best of all, PageOut is still free with every McGraw-Hill textbook. And students needn't bother with any special tokens or fees to access your PageOut Website.

PageOut & Testbanks: Textbook-specific testbank questions are available with PageOut. Due to the sensitive nature of testbanks and the need to maintain the integrity of the question pool, testbank files are not available for direct download from our Instructor Centers. Although the Instructor Centers are password protected there is always the possibility that a student may obtain a password and compromise the questions. McGraw-Hill testbank questions are also available in formats compatible with Blackboard and WebCT.

Customize the site to coincide with your lectures. Complete the templates with your course information and you will have an interactive syllabus online. This feature lets you post content to coincide with your lectures. When students visit your PageOut Website, your syllabus will direct them to components of your book's Online Learning Center, or specific material of your own.

Student tracking is easier than ever. You will know exactly how well students are grasping material thanks to PageOut's online grade book. Quiz and test grades from the Online Learning Center are stored automatically to let you know which students need further review.

Moreover, a discussion board offers a forum where you and your students can ask questions, exchange ideas, and talk about topics relating to your course. There's even a feature that encourages students to build a Web page of their own.

New features are based on customer feedback:

  • Specific question selection for quizzes
  • Enhanced grade book with reporting features
  • Ability to use the PageOut discussion area, or add your own third party discussion tool
  • Password protected courses

PageOut can be found at: http://www.pageout.net/


Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.