Pricing Concepts for Establishing Value Why should firms pay more attention to setting prices? What is the relationship between price and quantity sold? Why is it important to know a product's break-even point? Who wins in a price war? How has the Internet changed the way some people use price to make purchasing decisions?
	To learn more about the book this website supports, please visit its Information Center. Copyright 2010 McGraw-Hill Education . Any use is subject to the Terms of Use and Privacy Notice | Report Piracy

		Log In You must be a registered user to view the premium content in this website. If you already have a username and password, enter it below. If your textbook came with a card and this is your first visit to this site, you can use your registration code to register, or purchase access. Username: Password: Forgot your password?

		Site Preferences (Log out) Send mail as: TA email: Other email: "Floating" navigation? Drawer speed:

		Notes (What is this?)      Add a note 1. (optional) Enter a note here: 2. (optional) Select some text on the page (or do this before you open the "Notes" drawer). 3. Highlighter Color: NoneYellowRedGreenBlue 4.

		Search Search for: Search in: This siteThe web (PowerSearch)

Home > Chapter 13

Course-wide Content Interactive Toolkits

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19

Quizzes Chapter Quiz More Resources Net Savvy

Instructor Resources Instructor's Manual Test Bank PowerPoint Presentations Marketer's Showdown IM Newsletters Course-wide Content Interactive Toolkits

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19

Quizzes Chapter Quiz More Resources Net Savvy