Several different pricing models can be found on the Internet. Each model appeals to different customer groups. Go to www.eBay.com and try to buy this book. What pricing options and prices are available? Do you believe that everyone will choose the least expensive option? Why or why not? Now go to www.Amazon.com. Is there more than one price available for this book? If so, what are those prices? If you had to buy another copy of this book, where would you buy it, and why would you buy it there?
Prices can vary, depending on the market being served. Because Dell sells its computers directly to consumers all around the world, the Dell Web site makes it easy to compare prices for various markets. Go to www.dell.com. Begin on the Dell USA site and determine the price of a Dimension 3000 desktop computer. Next go to the Dell United Kingdom Web site and another country of your choice to find the price of the same computer. (If you need to convert currency to U.S. dollars, go to www.xe.com.) How does the price of the desktop computer vary? What would account for these differences in price?
