Zappos.com, an online shoe seller, has received praise for its stellar supply chain management. Go to www.zappos.com/warehouse_tour.html, look through the warehouse tour, and see how a shoe ultimately reaches the customer. How does its distribution center enable Zappos to adhere to its marketing communications message and provide excellent customer service?
Several examples in this chapter highlight ways that Zara International, a division of Inditex, successfully manages its supply chain. Visit Inditex's Web site (www.inditex.com) and review the company's commitment to corporate social responsibility, particularly the section that pertains to its Code of Conduct. Considering the discussion in this chapter about strategic relationships, how does Inditex address the factors necessary for mutually beneficial partnerships, according to its code of conduct?
