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| 1 | |
Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation. |
| | A) | ethics; publicity |
| | B) | creative financing; exceptional marketing |
| | C) | corporate social responsibility; senior management commitment |
| | D) | ethics; corporate social responsibility |
| | E) | cause marketing; corporate philanthropy |
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| 2 | |
It is critical for marketers to provide leadership in applying ethics and ethical principles because: |
| | A) | senior management has little time or inclination to focus on business or marketing ethics. |
| | B) | marketers are seen as basically ethical as opposed to salespeople, who cannot be relied upon to act ethically. |
| | C) | the profession has been singled out for past abuses by a minority of marketers, and the profession as a whole has a responsibility to raise its profile. |
| | D) | All of the above |
| | E) | None of the above |
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| 3 | |
The Johnson & Johnson Credo developed by Robert Wood Johnson is often cited as an important document because: |
| | A) | Johnson was a leading philosopher of ethics who bridged the gap between academic philosophy and the world of business. |
| | B) | it was drafted as a response to the Tylenol recall, and it demonstrated how effectively business can respond to external stimuli and situations. |
| | C) | it places the focus clearly on shareholders who have the greatest stake in the success of the firm. |
| | D) | it guided company executives in a difficult decision-making time with very specific advice. |
| | E) | it became the standard and model for all pharmaceutical companies who have improved on the timeliness of response. |
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| 4 | |
Marketers have been identified with many different types of unethical behavior. Which of the following types of unethical behavior is LEAST likely to be observed in marketing environments? |
| | A) | High pressure sales techniques. |
| | B) | Deceptive sales tactics |
| | C) | Misrepresentation of company data. |
| | D) | Misleading advertising. |
| | E) | Kickbacks to corporate buyers from supply chain vendors. |
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| 5 | |
Which "general norm" in the AMA's code of ethics sets a minimum standard? |
| | A) | The survival of the firm is essential; if it fails many are without jobs and products. |
| | B) | Marketer must do no harm. |
| | C) | With constant attention to the dynamic marketplace, marketers must also be prepared to make changes in ethical standards to keep pace. |
| | D) | Marketers must respect the human dignity and human rights of all stakeholders. |
| | E) | Ethics are essential for any profession, but professionalism cannot take priority over the needs of the firm. |
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| 6 | |
Firms with ______________ tend to be more socially responsible. |
| | A) | a wide product line and global presence |
| | B) | longevity of at least 50 years |
| | C) | strong ethical climates |
| | D) | diverse senior management |
| | E) | strong profits |
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| 7 | |
The Ethical Decision-Making Framework includes all of the following steps, EXCEPT? |
| | A) | identify issues. |
| | B) | choose a course of action. |
| | C) | gather information and identify stakeholders. |
| | D) | brainstorm and evaluate alternatives. |
| | E) | consult appropriate regulatory officials |
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| 8 | |
What do the Ethical Decision-Making Metrics I and II, Exhibits 3.7 and 3.9, offer the marketer? |
| | A) | a complete checklist of ethical issues when taken together. |
| | B) | a range of choices, but the marketer can only chose one or the other. |
| | C) | a way to protect himself or herself in case something goes wrong or if he or she is accused of unethical behavior. |
| | D) | measurements of possible consequences. |
| | E) | a framework for looking at multiple dimensions of an issue at a time when the decision maker is likely to be under some emotional or professional stress. |
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| 9 | |
When a major unethical issue arises, which of the following stakeholders are likely to be affected? |
| | A) | investors |
| | B) | customers |
| | C) | senior management |
| | D) | community |
| | E) | all of the above |
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| 10 | |
When developing a marketing strategy, ethics: |
| | A) | should be considered, but only after other basic parameters have been set. |
| | B) | should be balanced against the higher-priority demands for profits and returns to shareholders. |
| | C) | should be considered at early in the planning process to avoid having to ask the same questions over and over throughout the process. |
| | D) | should be considered throughout the process, using different questions at different stages. |
| | E) | should be handled by outsiders or consultants since the marketers will likely be too involved with the details to be objective or fair to themselves. |
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| 11 | |
Which of the following is NOT typical of the ethical questions raised during the implementation stage of planning? |
| | A) | Matching the target audiences to the firms mission statement. |
| | B) | Resource allocation |
| | C) | Sourcing decisions |
| | D) | Pricing decisions that may affect which target markets will actually get to use the product. |
| | E) | Ensuring the implementation decisions were successfully carried out. |
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| 12 | |
Scenarios are an excellent way to develop ethical decision making because: |
| | A) | Stories can be used to protect innocent people by changing names and identifiers. |
| | B) | Stories are simple and direct, which makes the key points of scenarios easier to grasp. |
| | C) | Scenarios are developed by professionals, which makes them more effective. |
| | D) | There are usually no single correct answers, and the scenario approach offers different kinds of answers. |
| | E) | Scenarios don't require students to apply the rigid metrics, matrices and principles. |
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