 | Course-wide Content |
| | Interactive Toolkits
|
| Chapter 1
Overview of Marketing |
| | Net Savvy
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| Chapter 2
Developing Marketing Strategies and a Marketing Plan |
| | Net Savvy
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| Chapter 3
Marketing Ethics |
| | Net Savvy
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| Chapter 4
Analyzing the Marketing Environment |
| | Net Savvy
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| Chapter 5
Consumer Behavior |
| | Net Savvy
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| Chapter 6
Business-to-Business Marketing |
| | Net Savvy
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| Chapter 7
Global Marketing |
| | Net Savvy
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| Chapter 8
Segmentation, Targeting, and Positioning |
| | Net Savvy
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| Chapter 9
Marketing Research and Information Systems |
| | Net Savvy
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| Chapter 10
Product, Branding, and Packaging Decisions |
| | Net Savvy
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| Chapter 11
Developing New Products |
| | Net Savvy
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| Chapter 12
Services: The Intangible Product |
| | Net Savvy
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| Chapter 13
Pricing Concepts for Establishing Value |
| | Net Savvy
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| Chapter 14
Strategic Pricing Methods |
| | Net Savvy
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| Chapter 15
Supply Chain Management |
| | Net Savvy
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| Chapter 16
Retailing and Multichannel Marketing |
| | Net Savvy
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| Chapter 17
Integrated Marketing Communications |
| | Net Savvy
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| Chapter 18
Advertising, Public Relations, and Sales Promotions |
| | Net Savvy
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| Chapter 19
Personal Selling and Sales Management |
| | Net Savvy
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