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| 1 | |
_____________ refers to the process by which goods and services, capital, people and ideas flow across national borders. |
| | A) | International marketing |
| | B) | The international marketing mix |
| | C) | Globalization |
| | D) | Transnational shipment |
| | E) | Offshoring |
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| 2 | |
Globalization of production originally focused on relocating manufacturing, but with the growth of the knowledge economy it now includes: |
| | A) | medical services |
| | B) | financial advice |
| | C) | consulting |
| | D) | technological support |
| | E) | All of the above |
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| 3 | |
The organization that assists developing countries with trade policy issues, acts as a forum for trade negotiations, settles trade disputes and reviews national trade policies is the: |
| | A) | World Bank |
| | B) | WTO |
| | C) | GATT |
| | D) | United Nations |
| | E) | International Monetary Fund |
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| 4 | |
_____________ is the most common measure of market potential of an economy. |
| | A) | GNI |
| | B) | GDP |
| | C) | PPP |
| | D) | CPI |
| | E) | MSR |
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| 5 | |
Firms use economic analysis to help determine the relative attractiveness of various marketing opportunities. These analyses include all the following except: |
| | A) | evaluating the general economic environment. |
| | B) | evaluating market size. |
| | C) | evaluating population growth rate. |
| | D) | evaluating working capital. |
| | E) | evaluating real income. |
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| 6 | |
Eduardo is working on creating a marketing mix for his firm's business-to-business products, and he is looking at government action. Which of the following will have the LEAST impact on his pricing considerations? |
| | A) | Tariffs |
| | B) | Exchange controls |
| | C) | Quotas |
| | D) | Trade agreements |
| | E) | The interest rates on government bonds |
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| 7 | |
Which of the following is one of Hofstede's cultural dimensions? |
| | A) | aesthetic symbolism |
| | B) | time orientation |
| | C) | religion |
| | D) | commercial speech |
| | E) | all of the above |
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| 8 | |
Which of the following sequences correctly lists the least risky to the riskiest global entry strategy? |
| | A) | exporting, strategic alliance, direct investment. |
| | B) | exporting, joint venture, franchising |
| | C) | joint venture, strategic alliance, direct investment |
| | D) | exporting, direct investment, joint venture |
| | E) | franchising, joint venture, exporting. |
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| 9 | |
Direct investment: |
| | A) | offers a firm control over the foreign enterprise and the highest potential return. |
| | B) | is much faster to launch than exporting. |
| | C) | requires less detailed analysis than franchising. |
| | D) | can only occur with a strategic alliance among businesses, governments, and trading associations. |
| | E) | all of the above. |
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| 10 | |
In comparison to the marketing mix for domestic firms, the global marketing mix: |
| | A) | excludes Place because the mix by definition is global |
| | B) | excludes Price because of difference in currencies and exchange rates. |
| | C) | excludes Promotion because of the cultural difference between the domestic and foreign markets |
| | D) | excludes Product because of the combination of products and services in most offerings in international marketing |
| | E) | includes the Four Ps – Product, Price, Place and Promotion. |
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| 11 | |
The major challenge in developing a global communications strategy is: |
| | A) | finding the right countries that speak English so that the communications will be clear. |
| | B) | identifying the elements that need to be adapted in the global market place. |
| | C) | making sure the firm's logo and brands are not copied by competitors. |
| | D) | ensuring intellectual property, including advertising, is not pirated. |
| | E) | All of the above are major challenges. |
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| 12 | |
Which of the following is NOT an ethical concern associated with global marketing? |
| | A) | environmental damage. |
| | B) | working conditions. |
| | C) | wages paid to factory workers. |
| | D) | cultural imperialism. |
| | E) | All of the above are ethical concerns. |
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