Public Relations
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About the Authors

Student Edition
Instructor Edition
Public Relations: The Profession and the Practice, 4/e

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette T. Heiman, University of Missouri
Elizabeth L. Toth, University of Maryland-College Park

ISBN: 0073512052
Copyright year: 2012

Sample Chapters

Chapter 2: The History of Public Relations

Chapter 2 (1008.0K)

Chapter 3: A Theoretical Basis for Public Relations

Chapter 3 (786.0K)

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