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	Student Edition
	Instructor Edition

Public Relations: The Profession and the Practice, 4/e

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette T. Heiman, University of Missouri
Elizabeth L. Toth, University of Maryland-College Park

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

For the fourth edition, new material has been added on the latest social, interactive media and its use by public relations. New cases and mini-cases, look at Jet Blue, GM, Haagen Dazs, AFLAC, and “green jobs”. End-of-chapter cases provide longer, more in-depth material and questions for student involvement and learning. A new appendix assists students in creating video content and breaking broadcast barriers.

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