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| 1 | The communication process is initiated by the: |
 | A) | message |
| B) | receiver |
| C) | source |
| D) | channel |
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| 2 | The interpretation of physical message into a form that has eventual meaning for a receiver is called: |
| A) | coding |
| B) | recoding |
| C) | decoding |
| D) | encoding |
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| 3 | Receivers can be: |
| A) | a group |
| B) | a single person |
| C) | an institution |
| D) | all of these |
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| 4 | An increase in noise _________ message fidelity. |
| A) | increases |
| B) | decreases |
| C) | does not affect |
| D) | expands |
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| 5 | In machine-assisted interpersonal communication: |
| A) | source and receiver can be separated by time and space |
| B) | messages can have permanence |
| C) | messages can be amplified or transmitted over large distances |
| D) | all of these |
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| 6 | Mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, scattered audiences that are: |
| A) | heterogeneous |
| B) | homogenous |
| C) | related |
| D) | specific |
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| 7 | Message termination is easiest in: |
| A) | interpersonal communication |
| B) | mass communication |
| C) | machine-assisted interpersonal communication |
| D) | none of these |
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| 8 | Mass communication organizations: |
| A) | have multiple gatekeepers |
| B) | require little money to operate |
| C) | exist regardless of profit |
| D) | are non-competitive |
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| 9 | The following is an example of a media vehicle: |
| A) | newspapers and magazines |
| B) | radio stations |
| C) | TV networks |
| D) | All of these |
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| 10 | In a communication setting, encoding may take place only once. |
| A) | True |
| B) | False |
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| 11 | Encoding becomes less important in machine-assisted interpersonal communication. |
| A) | True |
| B) | False |
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| 12 | Interpersonal communication can occur between two people without being in each other's physical presence. |
| A) | True |
| B) | False |
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| 13 | The receiver in the machine-assisted setting can be a single person only. |
| A) | True |
| B) | False |
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| 14 | The term mass media refers to the messages carried to the public by vehicles such as TV, radio, and magazines, and the Internet. |
| A) | True |
| B) | False |
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| 15 | Examples of user-generated content include YouTube, MySpace, Flickr, and Wikipedia. |
| A) | True |
| B) | False |
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| 16 | The emerging trends in mass communication are audience segmentation, convergence, disintermediation, increasing audience control, and multiple platforms. |
| A) | True |
| B) | False |