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Learning Objective
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This chapter will prepare you to:

  • recognize the elements of the communication process
  • understand the different types of communication settings
  • identify the function of gatekeepers
  • describe how the Internet has changed mass communication
  • explain the various types of mass media convergence
  • understand the technological, economic, and social forces that are transforming mass media





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The Dynamics of Mass CommunicaOnline Learning Center

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