Site MapHelpFeedbackChapter Quiz
Chapter Quiz
(See related pages)






1The number of magazines produced increased from 1860—1900 because of:
A)money from investors
B)better printing techniques
C)the Postal Act of 1879
D)all of these



2A popular magazine that began publishing in the late 1930s and continued to publish until it expired in 1972 was:
A)Look
B)Leslies
C)The San Francisco Wasp
D)all of these



3Between WWI and WWII, the shift in economic development and change in lifestyles influenced the development of the:
A)digest
B)news magazine
C)pictorial magazine
D)all of these



4Magazines use their websites for all of the following except:
A)to provide additional information about stories
B)subscriptions
C)production
D)e-commerce



5According to the text, magazines are distinguished from other media in that they:
A)attract the highest number of consumers
B)attract the most specialized audiences
C)give the most in depth news coverage
D)provide the most content for the cost



6The magazine industry is divided by the following function categories except:
A)production
B)distribution
C)retail
D)advertising



7Controlled circulation magazines gain most of their revenue from:
A)subscriptions
B)advertising
C)e-commerce
D)single-copy sales



8The following division heads report to the circulation director except:
A)Managing Editor
B)Subscription Manager
C)Single-Copy Sales Manager
D)Subscription Fulfillment Director



9In addition to ancillary services such as e-commerce, custom publishing, and database assistance, which of the following is another basic source of magazine revenue?
A)subscriptions
B)single-copy sales
C)advertising
D)all of these



10Data on the total audience for magazines gathered by conducting personal interviews with individuals to get an exposure score is provided by
A)Audit Bureau of Circulation (ABC)
B)Business Publication Audit (BPA)
C)Mediamark Research Inc (MRI)
D)Nielsen/NetRatings



11A magazine's rate base is the number of buyers guaranteed by a magazine.
A)True
B)False



12Hemispheres, an in-flight magazine, is an example of a controlled circulation magazine.
A)True
B)False



13Most adults read at least one magazine a month.
A)True
B)False



14A magazine dummy is the schedule drawn up to ensure that articles get to the printer in time for the forthcoming issue.
A)True
B)False



15Mobile magazines can be read on laptops, cell phones, and PDAs.
A)True
B)False



16Magazines publishers have turned their attention to increasing circulation in other countries, targeting trends, and looking for creative ways to deliver magazines electronically.
A)True
B)False







The Dynamics of Mass CommunicaOnline Learning Center

Home > Chapter 6 > Chapter Quiz